Here is why Video Marketing is the Future of Content Marketing

Video

In the last decade, the digital scenario has changed from text to image to Video. People are phasing out their PC and Laptop computers to search the internet and interact with the content. Instead, they are choosing Smartphones and Tablets.

The Cheap Price is making it more possible in today’s time. It’s cheaper to get a mobile phone or the internet data. Lightning fast Internet & 4G Signals are considered a commodity rather than a luxury.  There are no virtual boundaries on How, Where and When people can interact with content. Video content is quickly emerging and the stats show that it is becoming one of the best marketing mediums out there. After all, it’s cheap, it’s accessible to everyone and if executed correctly it has the best ROI.

If you’re not convinced video marketing is the way of the future, there are few statistics to help you understand.

Let’s see what numbers say:

  • According to HubSpot, Video is projected to claim more than 80% of all web traffic by the year 2019.
  • 90% of Twitter videos are viewed through a mobile device and more than 10 million videos are watched on Snapchat daily.
  • A video in marketing email can boost click-through rate(CTR) by 200-300%
  • Embedding Videos on the website can increase traffic by 80%
  • 90% of online customers claim that product videos help them make purchasing decisions.
  • According to Online Video Streaming Website Youtube, mobile video consumption grows by 100% every year.
  • 64% of customers are more likely to buy a product online after watching a video about it.
  • Almost 87% of Online Marketing Experts are using Video Content in their Digital Marketing Strategies.
  • Video ads now account for more than 35% of all online ad spending.

Social Media Marketing Expert says, ‘Video Marketing is one the best tool to execute a social media campaign.’

The changing horizons of corporate video

It’s great to have multiple platforms to show your video content on and it’s even greater to have the kind of content that everyone loves, shares and engages with. One other reason why video is the future of content marketing is the rebirth of corporate video.

Every day we see corporate companies, startups and emerging new businesses presenting the world with powerful video content that not only builds trust in the brand or product but also tells a story, educates and calls for action. Corporate video is much more customer-centric than it is focused around the brand, it more often answers the question of why rather than what and it’s designed to solve a problem rather than talk about the benefits.

Final Words,

The growing need of adverts embedded in video content – whether it’d be a 60 sec or 5 minutes long, Live or Recorded, Reality or Script based – has increased, justifying the undeniable importance of honest marketplace for a medium that’s limitless.

Video Content is at its peak at the moment as it’s easy to consume, It’s more engaging than any other medium and it is loved by any type of audience.

Content with tycoon smiths to kickstart your video production and marketing!

 

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