The internet is taking leaps and bounds ahead every day and evolving at a rapid pace. At this day and age, one must keep pace with the changing scenario to keep their business afloat. Having a website is step one in building or expanding a business and updating and redesigning it time and again is step two. Redesigning does not necessarily mean changing every single element on your website. It merely entails making functional modifications that help your website work better and assist you in reaching your marketing goals. Here are eight great reasons why you should get your redesigning plans off the ground.
- It Looks Outdated
An outdated website tells your customers that your company hasn’t adapted with the latest trends along with your website. Everyone needs a wardrobe update now and then and your website is no exception. Your customers are more likely to visit a website which has a nice-looking, easy-to-use user interface because it provides the assurance that the company is growing and is on top of the latest trends and technologies.
- Does Not Provide a Seamless Experience
Functionality of your website should be a paramount focus. It was easy to maintain a desktop-only website several years ago when people didn’t use their mobile devices. Nowadays, users may be looking at your site from a desktop, laptop, tablet or many variations of mobile devices and they expect a smooth experience from all of these devices. If not, then your website traffic and lead generation may suffer.
- Hard to Navigate
The technology is evolving and changing rapidly. Too much text, too many buttons to click on can confuse your visitor. You should always do your research and check for any new features that you can implement to provide the best experience to your users and convert them into customers. Make it easier for them to understand you and connect with you so that you do not lose business.
- Does Not Reflect Your Latest Business and Marketing Strategy
Several times a business launches a new product or a service but that does not reflect on their website. It’s important that your site reflects your current strategy and service offerings so that your customers remain updated and you don’t lose them to your competitors. This is especially important when you know that a potential client visits your website before they contact you.
- You Have Not Updated the Content
Your website is a personal 24/7 marketing tool. Having fantastic content on your site can improve everything from customer retention to SEO (Search Engine Optimization). Content marketing has become very important and can play a huge role in the success of your business. The ability to update and add new content which is interactive, for example – a blog, has become a necessity to generate more traffic. You should be able make these changes easily through a content management system.
- You Have Re-branded, Your Website Has Not
Similar to your business goals, your company’s branding needs to be consistent with your website. If you’ve recently rebranded, you’d want to update your site to reflect these changes. When updating your site keep in mind that rebranding isn’t just about your logo or colors, it also includes the content and the language used on your site. You don’t want people to land on a page and think it doesn’t look or sound like it came from the same company.
- Your Website Does Not Bring Value to Your Customer
A potential customer may visit your website once, but if they do not find anything helpful or valuable to them, they will not return. Make sure that apart from providing information about yourself, and your business, you are offering something useful to your customers. Streamline your website with the right calls-to-action so that both you and the visitor can gain something from your site.
- Your Website is Static
Handling a website with so many elements and on so many devices is no rocket science. Your visitors may get bored if your website is static and does not provide any dynamic features. This can be done through videos, constantly changing images, a ‘Chat with us’ tab, etc. All these elements keep your visitor engaged and on their toes. A lively website can set you apart from the competition and deliver the right message to your customers.
Redesigning a website is an exciting process that will help you and your company analyse your goals and strategies, and help your business grow. Give your a website makeover with Tycoon Smiths. We can help you put your best ‘web-foot’ forward!
